We are targeting several, converging audiences interested in the humanitarian issues as well as in the entertaining part of the project. We are targeting political activists, people who have a personal connection to the issue, people who are working in advocacy groups related to minority issues in Africa, people who care about minority issues as well as a young audience interested in thrilling, animated, interactive content.
Awareness campaigns and humanitarian cause have proven to be a great source of audience engagement.
We are going to collaborate with a broad range of national and international institutions and build through their existing communities. Through a coordinated online campaign in collaboration with NGO’s, UN agencies related with the human rights themes, media partners and “champions” involved in the awareness campaign, as well as programs dealing with human rights and social issues in Africa we will reach a large international audience.
For those advocacy groups the IGN presents a very unique tool to communicate about this particular issue. By telling an animated, appealing, interactive story people are instantly immersed in this universe and emotionally bound to the realities of Albinos in Africa. This kind of communication and awareness building is an innovative way for the institutions mentioned above which can be integrated in their own communication strategies.
In parallel we will launch a “Kickstarter” campaign. Donators become great ambassadors for the project and the issues.
In collaboration with the advocacy groups we dispose of a broad range of marketing and distribution channels. In order to create the largest possible access to the IGN we will develop a browser and mobile app (Android and Apple) version of the IGN.